Distribution

The backbone of the group

Fifty years in business and three decades handling international brands — over fifty names across seventeen categories, reaching every corner of Nepal.

Coverage

Built to reach every corner of Nepal

Five regions, eight head distribution towns and forty-five distribution points, served from 65,000+ sq ft of warehousing and our own delivery fleet.

5 Regions
8 Head distribution towns
45 Distribution points

Listed west to east

Mahendranagar Dhangadhi Tikapur Nepalgunj Surkhet Dang Butwal Bhairahawa Baglung Pokhara Damauli Narayangadh Birgunj Chapur Kathmandu Lalitpur Bhaktapur Bardibas Janakpur Lahan Dharan Biratnagar Damak Birtamode Kakarbhitta
Head office — Kathmandu Regional centres — Birgunj, Biratnagar Distribution towns

Distributor

Our primary route, into general trade nationwide

Sub-Distributor

Depth into towns a single tier cannot reach

Direct Modern Trade

Supermarkets, chains and key accounts, serviced directly

01 Focus category

Sunglasses & Eyewear

Country partner — EssilorLuxottica.

The world's largest eyewear group — Ray-Ban and Oakley through to the luxury houses, across every segment and price point.

Ray-Ban Oakley Persol Vogue Oliver Peoples Arnette Prada Miu Miu Versace Dolce & Gabbana Burberry Michael Kors Coach Tiffany & Co. Emporio Armani Ralph Lauren Jimmy Choo Ferrari Diesel
From Ray-Ban to the luxury houses — one partner for every price point.
02 Focus category

Vision Care & Lenses

Powered by Essilor.

Essilor lens technology — Crizal, Varilux, Stellest — alongside ARIA®, a premium lens series produced in our own Nepal lab. Over 2,000 optometrists, opticians and optical staff trained.

Essilor Crizal Varilux Stellest ARIA® Bausch + Lomb
Premium lenses, made in Nepal.
03 Focus category

Personal Care & Cosmetics

Beauty, everywhere.

Counters, salons, shelves and screens — a true omnichannel beauty presence across Nepal, backed by in-store skin analysis activations, a trained beauty advisor network and creator programmes.

L'Oréal Maybelline Revlon Cosmo The Rare Blends Korean Science Turki-Derm Bold Beaute Lenora
Beauty sold online and across 7,500 outlets.
04

Professional Care

The salon & professional channel.

Pro hair, colour, styling and waxing for salons and academies.

L'Oréal Professionnel Matrix Raaga Professional Biosoft
Backed by 3,500+ salon professionals trained across 1,000+ salons.
05

Personal Care — grooming

Grooming that leads its categories.

Men's and women's grooming — Japanese precision, American scale, Korean innovation, and trusted names from India, the UAE and Turkey.

Category leaders, distributed to every corner of Nepal.
06

Perfumes & Fragrances

The full spectrum of fragrance.

We work across independent fragrance houses, multi-brand holding companies, niche perfumery and mass fragrance alike — from collector bottles to everyday scent.

Niche to mass, through every beauty channel we own.
07

FMCG

White-space distribution partner.

Built for the international personal-care portfolios that need national reach in Nepal — 7,500+ outlets across modern and general trade. We hold an appointed account with Unilever International.

7,500+ outlets. 20+ cities. One partner.
08

Oral, Home & Baby

The essentials Nepal reaches for, every day.

Scandinavian oral care, trusted home care and total-care babycare — the high-rotation categories where coverage decides everything.

High-rotation categories where coverage is everything.
09

Food & Beverage

Built to handle food and beverage.

Confectionery and F&B move fast and spoil faster. We have the warehousing, the routing, the ERP-tracked stock rotation and the daily-call field force the category demands.

Impulse categories demand daily execution.
10

Household & Kitchenware

Thermalware households trust.

Vacuum flasks, hot cases and food carriers from Japan's best-known thermalware makers, including Tiger.

Tiger
Trusted names on the shelf of every household store in Nepal.
11

Crystal & Glassware

We launched this category in Nepal.

From fine crystal to everyday glassware — a complete tableware portfolio, from gifting to daily use, built over decades.

The largest shelf-space holder in Nepali glassware.
12

Hospitality Solutions

Outfitting Nepal’s hotels and restaurants, end-to-end.

Professional tableware, porcelain and food-service equipment, delivered through Horeca Supplies — our dedicated hospitality service.

Nepal's leading five-star hotels, serviced directly.
13

Watches

The full watch spectrum.

Fossil Group and Casio — fashion houses through to true utility, every segment and every price point.

Fossil Group Casio
Sold through our Hourglass boutiques and online.
14

Musical Instruments

Sound, distributed.

Casio electronic musical instruments, plus a growing range of guitars and instruments for Nepal's young, music-loving market.

Casio
A growing lifestyle vertical.
15

Consumer Electronics

High-rotation essentials.

Batteries and calculators — small products in big volumes, powered by national coverage.

Small products, big volumes.
16

Outdoor & Adventure

The home of the Himalaya — the world's natural outdoor market.

Performance eyewear and equipment for Nepal's expedition outfitters, trekking companies and outdoor retailers. Carries Himalia — our own outdoor store in Kathmandu.

Oakley Rudy Project Tiger Himalia
Equipping the industry the Himalaya built.
17

Pharmaceutical Distribution

Healthcare distribution with a specialist edge.

Focused where our expertise runs deepest — ophthalmic products and surgical equipment.

A natural extension of five decades of trusted distribution.
Proof

We don't just distribute. We build brands in-market.

Premium retail and sunglass walls
Airport and travel-retail placement
Brand launches and activations
Exclusive brand showrooms
Branding and outdoor promotions
Modern-trade execution

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